About Certifi

Our Story

Mike and I founded Certifi, Inc. in 2003, with the sole intention of creating a better experience for health and benefits sellers and purchasers by using technology to simplify the process of billing and payment. Our core team, a group of rock-star developers and industry experts, met back in the mid-1990’s at one of the very first large-scale insurance exchanges, eBenX. It was there where we learned the good, the bad, and the ugly of exchange billing and it was there where we decided this was a problem that we were uniquely qualified and motivated to solve.

Since then our team has built seven distinct benefits billing platforms and learned along the way a thing or two about automating complex systems, the importance of great customer service, and the value of lifelong friendships. In 2011 we launched William™, the most robust and sophisticated premium billing and payments utility available anywhere (yes… anywhere). William™ is the culmination of decades of hard work and focus by a dedicated team on a single problem… and by the way we nailed it! Fortunately, we are not the only ones to feel this way; William™ has been adopted by some of the largest public and private exchanges in the U.S. as well as national health and ancillary insurance carriers and benefits administrators.

Today we stand at the precipice of one of the largest industry transformations in U.S. history. While no one can predict the exact changes that will occur, technology advancements, new healthcare legislation and evolving consumer expectations are sure to drive more and more administrative complexity. We are incredibly fortunate to have the passion, the team, and the technology to help our clients navigate whatever lies ahead.

Our team thrives on new challenges and would love to hear yours. Don’t hesitate to give us a call.

Jay Belschner, CEO